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Home / Weather / Winter Storm Sparks Panic Buying Across US

Winter Storm Sparks Panic Buying Across US

25 Jan

•

Summary

  • 112,000 homes lost power as storm warnings impacted 140 million Americans.
  • Empty grocery shelves observed in DC, New York, and North Carolina.
  • Experts distinguish between preparedness and "fight or flight" panic buying.
Winter Storm Sparks Panic Buying Across US

A major winter storm has swept across large parts of the United States, prompting widespread panic buying and leaving many grocery store shelves empty. As of January 25, 2026, the storm had already caused power outages for 112,000 homes, with warnings issued for approximately 140 million Americans.

Images of stripped shelves have surfaced on social media, documenting the rush for supplies in areas affected by freezing rain and snow. Stores in Washington D.C., New York City, and North Carolina reported shortages of essential items like water, non-perishable food, and batteries.

Experts distinguish between necessary emergency preparedness and excessive panic buying. Behavioral finance professor Hersh Shefrin explains that while stocking up for a few days is reasonable, buying driven by "fight or flight" responses transforms into panic. He notes that seeing low stock levels can trigger impulse purchases.

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Behavioral scientist Ravi Dhar suggests that the inherent uncertainty of the storm's severity leads people to seek control. Media coverage, including terms like "historic storm," heightens psychological fear, causing reactions based on emotion rather than probability. Past experiences, such as the 2020 toilet paper shortages during the COVID-19 pandemic, also influence current buying behaviors.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.
The inherent uncertainty of the storm's severity, coupled with media salience and constant weather alerts, makes the event seem psychologically scarier, leading people to react emotionally and seek control.
Emergency preparedness involves reasonable stocking up for a few days, while panic buying is driven by a "fight or flight" emotional response focused on worst-case scenarios.
The media's use of terms like "historic storm" and constant alerts increase psychological fear, prompting people to react to emotions rather than probabilities of harm.

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