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100-Year-Old Legion Struggles to Attract New Members
12 Nov
Summary
- Legion branches are facing a critical shortage of volunteers.
- Younger veterans feel unwelcome, impacting recruitment efforts.
- Branches must adapt social activities to attract a new generation.
As the Royal Canadian Legion marks its centenary, many branches across Saskatchewan are grappling with a critical shortage of volunteers and a declining membership. Veterans like Don McDonald find vital community and friendship at their local legions, which have historically recreated the camaraderie of military life.
However, leadership, including Christine Simpson, president of the Moose Jaw branch, expresses deep concern about the future. They emphasize an urgent need for volunteers to dedicate a few hours weekly. Challenges such as rising living costs and demanding family responsibilities leave fewer individuals with the time to contribute.
Younger veterans, like Jesse Darby of Melville's Branch No. 61, often feel alienated by traditional legion atmospheres. He suggests that legions need to evolve by offering more contemporary social events, such as watching major sporting events, and shifting focus slightly from drinking to broader support.
Institutions like the legion, founded in 1926 to advocate for veterans' needs, have expanded their roles to include community events and direct support, assisting with everything from emergency travel to household expenses. However, adapting to the evolving needs of recent veterans, including those from conflicts in Afghanistan, is paramount for modern relevance.
Branches in towns like Lanigan are experimenting with renovations and licensing spaces for rent to become more accessible community hubs. This strategy aims to increase community awareness and encourage new members. Inviting school children to learn about the legion is also seen as a way to build connections with the next generation and ensure the organization's enduring legacy.