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YouTube Search Gets AI Makeover
20 May
Summary
- AI feature 'Ask YouTube' offers complex search queries and follow-ups.
- Gemini Omni AI model integrated into Shorts Remix and Create app.
- Likeness detection tool expands to protect creators from deepfakes.
YouTube is significantly enhancing its platform with artificial intelligence, beginning with a revamping of its search experience.
The new 'Ask YouTube' feature allows users to pose complex queries and engage in follow-up questions, aiming to provide more sophisticated results by compiling both Shorts and long-form videos.
This AI-driven search is currently accessible to Premium subscribers in the U.S. on desktop devices as part of optional premium offerings.
Further AI integration includes Gemini Omni, Google's advanced video model, which is being added to YouTube Shorts Remix and the YouTube Create app.
Gemini Omni is designed to improve storytelling and handle complex video adjustments, offering creators new ways to innovate and build upon each other's content.
This rollout comes as other companies have seen mixed results with AI in short-form video.
YouTube is also broadening its likeness-detection tool for creators aged 18 and older. This feature aims to prevent deepfakes by allowing creators to request removal of AI content that misrepresents them.
