Home / Technology / New X Program Rewards Originality Over Loopholes
New X Program Rewards Originality Over Loopholes
10 Aug
Summary
- X ends revenue sharing, introduces Original Content Rewards on Sept 8th.
- Creators need 500 followers and 500K impressions for eligibility.
- New rules target originality, discouraging clickbait and loopholes.
The social media platform X will discontinue its controversial creator revenue-sharing program on September 7th, introducing a new Original Content Rewards program effective September 8th. This shift aims to redirect focus from system exploitation and clickbait towards genuinely original content.
To be eligible for the new rewards, creators must meet criteria including a minimum of 500 verified followers and 500,000 impressions from verified users within the last 90 days. Revenue will be calculated based on 'qualified impressions' of 'original content' visible in the Home Timeline feed, specifically from Premium subscribers.
X defines original content broadly, encompassing original reporting, analysis, user-generated videos and photos, illustrations, and memes. Even commentary qualifies if it adds significant value. The company stated the goal is to reward creators for original ideas and unique perspectives, rather than those skilled at gaming the system.
