Xbox Ditches AI Copilot on Consoles, Mobile

Xbox has announced plans to retire its AI assistant, Copilot, from the Xbox mobile app and consoles. This strategic shift is driven by new leadership under Xbox CEO Asha Sharma, who took the helm after heading Microsoft's CoreAI division. Sharma stated that the company needs to "move faster, deepen our connection with the community, and address friction for both players and developers."

As part of this realignment, Sharma has brought in several leaders from her previous role at CoreAI, including Jared Palmer for engineering, Tim Allen for design, and Evan Chaki to manage a development simplification team. While these changes suggest AI may not be prominent in Xbox's public-facing products, it could be integrated into internal operations and developer tools.

This decisive action by Sharma is part of her broader effort to improve Xbox's performance, drawing parallels to recent adjustments in Xbox Game Pass pricing. The retirement of Copilot marks a significant step in the new leadership's agenda for the gaming brand.