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Xbox Rebrands to All-Caps XBOX!
16 May
Summary
- Xbox has officially rebranded to all-caps XBOX.
- The change follows a fan poll on X supporting the all-caps version.
- This marks a return to the original, all-caps logo style.
Microsoft appears to be embracing an all-caps rebrand, changing Xbox to XBOX. This strategic shift follows a poll on X where fans indicated a preference for the uppercase designation. The company has already updated its official X account to reflect the new branding.
The decision to use all caps for Xbox harkens back to the console's initial logo. This stylistic choice was consistent across subsequent console generations, including the Xbox 360, Xbox One, and Xbox Series X/S.
This rebranding effort is part of a broader initiative by CEO Asha Sharma, aimed at a 'return of Xbox.' Recent developments under this initiative include fan-centric console updates, a new Xbox logo, and adjustments to Game Pass pricing. Sharma has also implemented significant organizational changes within the Xbox platform team.
