New Xbox Chief: No Tolerance for "Bad AI" in Games

Asha Sharma has taken the reins of Microsoft's gaming division, following Phil Spencer's unexpected departure last week. Sharma, previously president of the CoreAI Product group, declared in a recent interview that she has "no tolerance for bad AI" in game development. She stressed that while AI has a role, "great stories are created by humans," and vowed not to introduce "soulless AI slop" into the ecosystem.

Sharma's appointment comes as Microsoft navigates changes in its Xbox brand. Unlike her predecessor, Sharma has no professional background in the video game industry, and her personal gaming history appears recent. This leadership change occurs amid broader industry debates about AI's role in game creation, with some advocating for its tools and others expressing concerns about its impact on creative integrity.