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X Embraces TikTok's Swiping Video Style
18 Feb
Summary
- X has launched a new immersive video player for iOS.
- Users can now swipe up to view the next video, like on TikTok.
- The platform prioritizes portrait videos for mobile viewing.
X recently launched an immersive video player, marking a significant expansion of its video-focused features. Announced earlier this week, the redesign aims to improve user experience, particularly on mobile devices.
The new player, now available on iOS, allows users to enter full-screen mode with a single tap. From there, swiping up navigates to the next video, a feature popularized by TikTok. This orientation prioritizes vertical videos, aligning with current industry trends seen across platforms like Instagram Reels and Disney+.
While some users expressed concern over forced full-screen viewing, X's head of product confirmed the emphasis on portrait mode for mobile users. This strategic shift follows X's introduction of a dedicated vertical video feed globally last year and its ongoing integration of AI tools, such as Grok's text-to-video generation. The company is positioning itself to attract more viewers and creators in the competitive video landscape.
