Home / Technology / X Loses 'Tweet' and Bird Logo in Legal Setback
X Loses 'Tweet' and Bird Logo in Legal Setback
5 Sep
Summary
- Court ruled X abandoned 'tweet' term and blue bird logo.
- Operation Bluebird rebranded to Tweet.app, reviving old icons.
- Tweet.app aims to recapture user trust, attracting many subscribers.
A surprising legal decision in the District Court of Delaware has declared the term "tweet" and the original blue bird logo as fair game, ruling that X, formerly Twitter, abandoned them. This ruling stems from X's 2023 rebranding by Elon Musk, where the platform was changed to X, discarding its previous identity.
Following this judgment, a startup originally known as Operation Bluebird has rebranded its social media platform to Tweet.app, adopting the tagline "The square is back. And this time, it's yours." They aim to recapture the essence of the former Twitter.
Chief Judge Colm F. Connolly disallowed the use of "Twitter" in the new platform's name due to ongoing user reference and X's ownership of the Twitter.com domain, which could cause confusion. The startup directly challenged X and Musk, stating they "picked up what he dropped" and rebuilt on trust.
As of now, Tweet.app is not yet live, but it has garnered significant interest. Over 170,000 individuals have signed up for early subscriptions, with options for "Founder" at $20 or "Fighter" at $40, indicating substantial early support for the revived iconography.
