Why is the EFF leaving X?

The EFF is leaving X after nearly 20 years because its posts receive significantly fewer impressions than in the past, with current engagement being less than 3% of what it was seven years ago.

Are X posts with links hurting engagement?

Recent reports suggest that adding links to posts on X may be detrimental to engagement on the platform.

What has caused news organizations to leave X?

News organizations have left X for various reasons, including being mislabeled as "state-affiliated media" and a general decline in the platform's ability to drive traffic and engagement.

Home / Technology / X Engagement Plummets: Publishers Fleeing

X Engagement Plummets: Publishers Fleeing

10 Apr

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Summary

EFF saw 97% fewer impressions on X posts compared to 2018.
NiemanLab report suggests links on X posts reduce engagement.
Traffic from X to publishers has significantly declined since 2018.

X Engagement Plummets: Publishers Fleeing

Engagement on X has seen a considerable decline, leading several publishers to reconsider their presence on the platform. The Electronic Frontier Foundation (EFF) recently announced its departure after nearly two decades, citing a dramatic decrease in post impressions. EFF reported that its posts now receive less than 3% of the views they did seven years ago.

This exodus follows a trend of news organizations and academics leaving X. Previously, outlets like NPR and PBS departed due to being mislabeled as "state-affiliated media." Other organizations cited Elon Musk's controversial associations as a reason for leaving.