Home / Technology / X Algorithm Tweak: Friends Now Prioritized
X Algorithm Tweak: Friends Now Prioritized
14 Jul
Summary
- X's algorithm now prioritizes posts from mutual followers.
- The change aims to foster a stronger sense of community online.
- Recent updates also target creator incentives and video features.
X has implemented an algorithm tweak to boost the visibility of posts from users' mutual followers. This adjustment, announced on Monday by head of product Nikita Bier, aims to reintegrate familiar connections into users' feeds.
Bier explained that the absence of this 'mutuals' data previously led to friends appearing less frequently in replies, contributing to a less connected user experience. The update intends to counter this by making X feel more like a community.
Furthermore, the change is expected to facilitate easier formation of interest-based clusters, a feature many users have requested. This update is part of a broader strategy by X to become a more significant hub for creators.
Recent platform enhancements include revised compensation models to incentivize original content and the introduction of a video editor to streamline content creation. These moves by X parallel similar community-building efforts by Meta's Threads, which also recently enhanced its algorithm and reached 500 million monthly active users.
