What is WHOOP's 'PROJECT TERRAIN'?

'PROJECT TERRAIN' is a multi-year creative collaboration between WHOOP and designer Samuel Ross MBE, focusing on performance fashion and cultural design.

When will the WHOOP x SR_A collaboration products be available?

The limited-edition products are set to arrive in limited drops later this year and into 2028, with the first collection available globally in the coming months.

Home / Technology / WHOOP Unveils 'PROJECT TERRAIN' Capsule

WHOOP Unveils 'PROJECT TERRAIN' Capsule

Q: What products will be released in the WHOOP x SR_A capsule collection?

The first capsule collection will feature limited-edition customized WHOOP bands and new apparel pieces for the WHOOP Body collection.

5 Feb

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Summary

WHOOP collaborates with designer Samuel Ross for 'PROJECT TERRAIN'.
New capsule collection features limited-edition customized WHOOP bands.
Collaboration aims to blend performance fashion with cultural design.

WHOOP has entered into a significant creative partnership with award-winning designer Samuel Ross MBE, who will serve as Global Creative Director for WHOOP x SR_A. This multi-year collaboration, dubbed 'PROJECT TERRAIN,' aims to merge personal health technology with high-fashion design and cultural relevance.

The initial offering under 'PROJECT TERRAIN' will feature bespoke, limited-edition customized WHOOP bands and new apparel for the WHOOP Body collection. These innovative products, designed to be worn beyond the wrist, are scheduled for release in limited drops starting later this year and extending into 2028.

Samuel Ross, a long-time WHOOP user, expressed enthusiasm for the partnership, highlighting WHOOP's role in shaping the future of health technology. SR_A will also invest in WHOOP and contribute to the SR_A Black British Artist Grant, offering a design residency to an emerging talent.