Home / Technology / Waymo Ditches Uber Exclusivity for Direct Rider App
Waymo Ditches Uber Exclusivity for Direct Rider App
5 Nov
Summary
- Waymo ends exclusive Uber partnership in Austin and Atlanta in Jan 2028.
- Robotaxi company will offer rides directly via its own app.
- Rider experience with Uber was described as "a little bit of a crapshoot."
Waymo is ending its exclusive ride-hailing partnership with Uber in Austin and Atlanta, as announced by co-CEO Tekedra Mawakana. This significant shift will take effect in January 2028, allowing Waymo to offer its services directly to consumers through its proprietary smartphone app, a model it employs in other operational markets.
Uber confirmed it intends to continue featuring Waymo robotaxis on its platform under the existing agreement. However, Waymo's leadership expressed a desire for a more direct connection with its riders. Mawakana described the rider experience under the current Uber arrangement as inconsistent, with passengers often uncertain if they would secure a robotaxi or a conventionally driven car.
The decision follows earlier reports of Waymo's intent to exit the deal, which was originally scheduled to conclude in May 2028. Waymo's strategic move underscores a focus on cultivating direct customer relationships and improving the predictability of the rider experience. Uber indicated that the idea to forgo a direct booking option within its app originated from Waymo.
