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Vizio's Holiday Movie Sparks Content Expansion
7 Oct
Summary
- Vizio adds original holiday movie starring Rachel Bilson and Scott Foley.
- Platform expands with 40+ creator-led FAST channels and new premium titles.
- Vizio OS reaches 32 million yearly active devices, up 20% year-over-year.
Vizio, now under Walmart's ownership, is launching a major content expansion for its WatchFree+ platform this holiday season. The initiative includes an original holiday film, "Jingle Bells Wedding Bells," featuring Rachel Bilson and Scott Foley, with Geico as the presenting sponsor. This film is part of a broader strategy to re-engage brands with Vizio's operating system.
The platform is deepening its ties with major content providers like MGM, NBCUniversal, Disney, and A24, adding popular titles such as "The Good Doctor" and "Chicago Fire." Additionally, over 40 creator-led FAST channels are being introduced, covering diverse genres and featuring prominent online personalities.
A new creator-led series, "Holiday Chocolate Workshop," will showcase chocolatier Amaury Guichon. These original productions and creator channels are designed to keep viewers on the platform, enhancing advertising revenue opportunities.
Since its acquisition by Walmart, Vizio has reported that its OS now reaches 32 million yearly active devices, a 20% increase year-over-year. Viewing hours on WatchFree+ have also seen a substantial increase of 58% year-over-year.
