Home / Technology / UMG Strikes Landmark AI Music Deal
UMG Strikes Landmark AI Music Deal
10 Sep
Summary
- UMG partners with ElevenLabs for an AI music platform.
- This deal marks ElevenLabs' first major label agreement.
- Platform to allow fans to create remixes with fair artist compensation.
Universal Music Group (UMG) has announced a comprehensive, multi-year licensing agreement and strategic collaboration with ElevenLabs. This partnership is set to introduce a novel AI-powered music platform, representing ElevenLabs' inaugural collaboration with a major record label.
The new platform, which is distinct from ElevenLabs' existing AI music generation software, is currently under development with no specified release date. It is designed to appeal to music enthusiasts, enabling them to generate remixes and mashups of music from UMG-signed artists who will be fairly compensated.
This move signifies a shifting dynamic in the music industry's approach to artificial intelligence. While major labels, including UMG, have previously voiced concerns and called for bans on AI-generated tracks in global charts, recent times have seen a trend towards licensing deals and settlements. This partnership suggests a move towards integrating AI in a regulated and artist-supportive manner.
