TikTok Puts Users in Control of AI Content

TikTok is rolling out a new feature that grants users granular control over the quantity of artificial intelligence-generated content within their "For You" feeds. This innovative tool, integrated into the "Manage Topics" section, allows users to fine-tune their feed preferences, choosing to see more or less AI-generated material. The platform aims to provide a more personalized viewing experience, adapting to individual user preferences for AI content.

Complementing this user-facing control, TikTok is also bolstering its backend capabilities for identifying AI-generated content. The company is testing "invisible watermarking" technology, which adds an unreadable layer to AI-created media, making it harder to remove and ensuring more consistent labeling. This initiative builds upon existing methods like C2PA's Content Credentials to accurately tag synthetic content.

These developments underscore TikTok's commitment to transparency and user control in an evolving digital landscape. By giving users agency over AI content exposure and improving detection methods, the platform seeks to foster a more trustworthy and engaging environment. TikTok is also investing in AI literacy through a $2 million fund for educational content creation.