TikTok Launches Bulletin Board: A New Broadcast Channel for Creators and Brands

On November 10th, 2025, TikTok announced the launch of a new feature called "bulletin board." This tool allows creators and brands to share public, one-to-many messages with their followers, similar to Instagram's broadcast channels that debuted earlier this year.

With bulletin boards, only the creator can post updates, while followers are limited to leaving emoji reactions. The feature supports text, image, and video content, giving creators and companies a new way to build community and share exclusive updates.

During the beta phase, TikTok says the bulletin board feature has been used by artists, musicians, and media outlets to share news, promote content, and engage with their audiences. The feature is now rolling out to creators who have at least 50,000 followers.

TikTok emphasizes that all bulletin board content must adhere to the platform's Community Guidelines, which are enforced through a combination of technology and human moderation. Users also have access to safety tools like muting, blocking, and reporting to maintain a positive experience.

The launch of bulletin boards is part of TikTok's ongoing efforts to provide creators and brands with more ways to connect with their followers and share engaging content beyond the traditional feed.