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Threads Surges Past X in Daily Mobile Users
18 Jan
Summary
- Threads now leads X in daily mobile users, reaching 141.5 million in January 2026.
- X faces scrutiny over AI-generated deepfakes, prompting multiple investigations.
- Threads' growth is attributed to Meta's cross-promotion and new feature rollouts.
Threads has surpassed X in daily mobile active users, reaching 141.5 million as of January 7, 2026, according to Similarweb. This marks a significant shift, with X now trailing at 125 million daily mobile users. The growth for Threads is attributed to factors like cross-promotion from Meta's Instagram and Facebook, a focus on creators, and the rapid introduction of new features, including communities and direct messaging.
While Threads gains traction on mobile, X maintains a strong presence on the web with around 150 million daily web visits. The article notes that X's current issues, including the controversy over its AI tool Grok being used to create non-consensual nude images, have prompted investigations by authorities in California, the UK, EU, India, and Brazil. This situation has also indirectly benefited rival platform Bluesky.
Meta reported over 400 million monthly active users for Threads in August 2025 and 150 million daily active users by October of the same year. Continued growth trends are evident, with Similarweb previously reporting 127.8% year-over-year growth for Threads as of late June 2025. Although X still holds a lead in the U.S. market, the gap on mobile is reportedly narrowing.
