What new market is Apple supplier TDK entering?

TDK is entering the smart glasses market, aiming to produce lightweight wearables.

Who are TDK's main competitors in the smart glasses race?

TDK is in direct competition with Chinese rivals in the smart glasses industry.

Where did TDK CEO Noboru Saito discuss the smart glasses opportunity?

CEO Noboru Saito discussed the smart glasses opportunity at the CES event in Las Vegas.

Home / Technology / TDK Shifts Gears to Smart Glasses, Challenging Rivals

TDK Shifts Gears to Smart Glasses, Challenging Rivals

7 Jan

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Summary

Apple battery supplier TDK is entering the smart glasses market.
The company aims to produce the lightest wearable smart glasses.
CEO Noboru Saito discussed the smart glass opportunity at CES.

TDK Shifts Gears to Smart Glasses, Challenging Rivals

TDK, known as a key battery supplier for Apple, is now setting its sights on the rapidly evolving smart glasses sector. This strategic pivot places the Japanese electronics giant in direct competition with established Chinese manufacturers vying for dominance in the lightweight wearables space.

Company CEO Noboru Saito recently spoke about the significant market potential for advanced smart glasses. These discussions took place at the CES event held in Las Vegas, providing a platform to articulate TDK's ambitions.

The company's focus appears to be on creating smart glasses that prioritize minimal weight. This objective suggests a commitment to innovation and user comfort, aiming to capture market share by addressing a critical aspect of wearable technology.

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