When will Sony and TCL co-own the Bravia brand?

Sony and TCL will co-own the Bravia brand starting in 2027.

What are the key features of the TCL QM9K TV?

The TCL QM9K features 6,000 dimming zones, 6,500 nits peak brightness, an anti-glare matte screen, and reproduces up to 100% of the DCI-P3 color spectrum, with audio by Bang & Olufsen.

Can the TCL QM9K TV's picture quality be improved?

Yes, although out-of-the-box settings may show a blue-shift, the TCL QM9K offers extensive menu options for calibration, including adjustments for white balance, HDR tone mapping, and contrast.

Home / Technology / Sony & TCL Unite Bravia Brand

Sony & TCL Unite Bravia Brand

17 Feb

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Summary

Sony and TCL will co-own Bravia brand starting 2027.
TCL QM9K features 6,000 dimming zones and 6,500 nits peak brightness.
Out-of-box settings may show color shift, but calibration options exist.

Sony and TCL have entered an agreement to jointly own the Bravia brand, with new co-branded models expected in 2027. This transition makes the TCL QM9K the last flagship television released solely under TCL's name. The QM9K represents a significant advancement in TCL's Mini LED lineup, featuring 6,000 precision dimming zones for enhanced contrast and a peak brightness of 6,500 nits.

Additional enhancements include an anti-glare matte screen and improved LED technology for superior color accuracy, reproducing up to 100% of the DCI-P3 color spectrum. Audio is a collaboration with Bang & Olufsen, promising cleaner, more accurate sound from the integrated speakers.