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Suunto's Screenless Wearable Leaks!
16 Oct
Summary
- Suunto may launch a screenless heart rate tracker.
- Device resembles Whoop with sensor puck design.
- Potential for optional subscription model.
Recent regulatory filings indicate Suunto is developing a screenless wearable, a move that could position it as a competitor to devices like Whoop. This new gadget, detected through filings in the UAE, South Korea, and Singapore, appears to feature an optical heart rate sensor and a design reminiscent of the Whoop 5.0.
The company, known for its hardcore activity-focused smartwatches, may be entering the screenless wearable market to tap into its growing appeal. Such devices often benefit from smaller form factors, extended battery life, and increased comfort, appealing to both new users and existing customers seeking simpler tracking options.
Unlike the mandatory subscription model of some competitors, Suunto's screenless wearable is expected to be offered without one. However, the company might leverage its optional AI Coach subscription, potentially encouraging users to opt in for enhanced health insights. This strategy mirrors efforts by other companies introducing similar screenless devices.
