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VR Fitness App Lives On: New Ownership, Higher Price
3 Jun
Summary
- Supernatural VR fitness app relaunches under new ownership this fall.
- Subscription costs are increasing to $180 annually or $20 monthly.
- The original app will cease operations on December 3rd.
The highly regarded VR fitness application, Supernatural, is set to relaunch this fall under a new independent entity named Supernatural Health. This development arrives after Meta's recent substantial restructuring of its VR and metaverse division, which included studio closures and personnel layoffs, and indicated plans to discontinue the app.
Existing users will need to transition to the new platform by December 3rd, as the original Supernatural app will be fully retired. While the original coaches are returning, the subscription fees are notably increasing. The annual subscription will now cost $180, up from $100, and the monthly subscription will rise from $10 to $20.
This revival offers a lifeline to VR fitness enthusiasts who found the app effective. The frequency of new content releases remains uncertain, but the price hike may signal an expansion of workouts and music. The possibility of the app becoming available on other platforms is also currently unknown.
