Why is Strava's Year in Sport now a paid feature?

Strava has made its Year in Sport feature a subscription benefit to offer enhanced insights and storytelling for paying users.

How much does the Strava subscription cost?

The annual subscription for Strava costs $80.

What features does a Strava subscription unlock?

A Strava subscription unlocks features like the Year in Sport, monthly stat cards, route creation, offline maps, and real-time data.

Home / Technology / Strava Locks Year-End Sports Recap Behind Paywall

Strava Locks Year-End Sports Recap Behind Paywall

20 Dec

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Summary

Strava's annual Year in Sport feature is now subscription-only.
Users accustomed to the free feature express disappointment online.
The $80 annual subscription unlocks additional insights and features.

Strava Locks Year-End Sports Recap Behind Paywall

Fitness tracking application Strava has recently made its popular Year in Sport feature exclusive to subscribers, prompting user dissatisfaction. This annual summary, which began in 2016, previously offered a free retrospective of users' athletic achievements. The company now requires an $80 annual subscription to access these insights.

Strava explains that while core functions like activity uploads remain accessible, advanced features such as the Year in Sport and monthly stat cards are now unlocked via subscription. This change aims to provide users with a deeper layer of insights and narrative tracking for their fitness journeys.

This move contrasts with many other tech companies that offer similar year-end recaps, like YouTube's Recap service, for free. Users have voiced their frustration on social media, with one noting a sharp decline in the sharing of personal year-end reviews, which previously served as a form of free marketing for the app.

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