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Stewart Brand: From Hippies to AI
24 Apr
Summary
- Stewart Brand championed early computing and online communities.
- His Whole Earth Catalog inspired Steve Jobs and the internet.
- Brand's new book explores maintenance as a spiritual practice.

Stewart Brand, a pivotal figure in the 1960s counterculture and a progenitor of online communities, reflects on his influential career. Brand's early involvement in San Francisco's vibrant scene led to creations like The Well and the iconic Whole Earth Catalog, which Steve Jobs cited as a key inspiration for the internet.
Brand's recent work, "Maintenance: Of Everything," champions the philosophical importance of upkeep. He posits that tasks like fixing cars or homes are not merely chores but spiritual practices. This perspective offers an alternative to Silicon Valley's often complex and unintelligible technological advancements, advocating for a more grounded and humble approach.
Discussing the evolution of technology, Brand draws parallels between early adaptable machines like the Ford Model T and the current era's less transparent systems, including AI. He emphasizes the value of 'right to repair' and genuine ownership, which includes understanding how things function and how to fix them.
Brand also touches on the challenges and unexpected outcomes of technological progress, from the rise of online rudeness to the persuasive nature of targeted advertising. He notes that while technology has connected people and provided vast information, it has also introduced new problems and shifted volition, leaving users feeling acted upon by algorithms.