Starlink Urban Surge: Cities Outpace Rural Growth

Starlink has significantly increased its presence in US cities, with urban user growth surpassing rural growth in nearly every state. This trend was identified by Ookla, which analyzed speed test data from users switching to Starlink.

Analysis indicates that approximately nine out of 10 new Starlink subscribers in the US transitioned from non-fiber internet services, including DSL, cable, and fixed wireless access. While Starlink's median download speed is 119.7 Mbps, some fixed wireless access providers offer higher rates. Ookla suggests that Starlink's 100 Mbps plan, often offered with temporary discounts, has been a key factor in attracting these new users.

The growth in urban areas is particularly notable. In the first half of 2026, Starlink speed tests in urban locations increased by 73% year-over-year, more than double the 33% growth seen in rural areas. Several states, including New Jersey, Ohio, and Pennsylvania, saw their urban Starlink user numbers more than double.

This adoption is believed to be driven by SpaceX's promotions earlier in 2026, coinciding with its potential IPO. Despite recent price hikes for some plans, SpaceX is also offering renewed discounts in certain US regions and has introduced a second-generation Mini dish. Globally, Starlink had 13.6 million subscribers in Q3 2026.