What is SpaceX doing to grow Starlink subscribers in the US?

SpaceX is hiring "growth leads" in at least 10 US states to build local partnerships and execute growth strategies, aiming to significantly increase consumer subscriber numbers.

How has Starlink made its service more accessible to consumers?

Starlink has reduced the initial hardware cost to $0 through a rental program and offers three monthly plans for residential internet access at different price points.

Will Starlink offer gigabit internet speeds?

Yes, SpaceX plans to offer satellite-powered gigabit internet later in 2026 with its next-generation V3 satellites, though these higher speeds might first be available to enterprise customers.

Home / Technology / Starlink Expands US Footprint with Local Growth Teams

Starlink Expands US Footprint with Local Growth Teams

3 Feb

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Summary

SpaceX is actively recruiting 'growth leads' in at least 10 US states.
The company aims to boost consumer subscriber growth through local partnerships.
Starlink reduced its upfront hardware cost to $0 through a rental program.

Starlink Expands US Footprint with Local Growth Teams

SpaceX is significantly expanding its marketing and sales efforts for Starlink, its satellite internet service, across the United States. The company is actively recruiting "growth leads" in at least 10 states, including Arizona, Colorado, Montana, Nevada, and Oregon. These positions are tasked with developing and implementing local growth strategies through partnerships, field marketing, and sales initiatives to increase consumer subscriber numbers.

This strategic hiring push indicates SpaceX's intent to further promote Starlink, potentially through new discounts and retail collaborations. To boost adoption, Starlink previously lowered its upfront hardware cost to $0 by introducing a rental program. It now offers three residential plans at $120, $80, and $50 per month, with added benefits for the premium tier.

These efforts align with Starlink's growing customer base, which exceeded 2 million active users in the US by July 2026. The service is especially beneficial for rural areas lacking high-speed internet. Analyst Peter Supino of Wolfe Research noted that Starlink is poised to gain market share from cable providers, driven by competitive pricing.