How does Spotify's new Promoted Playlists feature work?

Promoted Playlists allow users to create custom playlists using detailed text prompts that consider their entire listening history.

Where is Spotify's Promoted Playlists feature available?

The feature is currently in beta and available for Premium subscribers in New Zealand.

What makes Spotify's Promoted Playlists different from AI playlists?

Promoted Playlists factor in your full listening history and allow for much longer, more specific prompts than previous AI options.

Home / Technology / Spotify Lets You Sculpt Your Perfect Playlist

Spotify Lets You Sculpt Your Perfect Playlist

11 Dec

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Summary

Users can now craft personalized playlists using detailed text prompts.
The feature incorporates entire listening history for deeper personalization.
New Zealand is the first market to receive the 'Promoted Playlists' feature.

Spotify Lets You Sculpt Your Perfect Playlist

Spotify has introduced a significant new feature, 'Promoted Playlists,' granting users unprecedented control over the streaming service's algorithm. This beta feature, currently available only to Premium subscribers in New Zealand and in English, allows for the creation of highly personalized playlists through detailed text prompts.

The 'Promoted Playlists' feature distinguishes itself by considering a user's complete listening history on Spotify, from their very first song to the present. Users can craft prompts that not only reflect current preferences but also encompass the 'full arc' of their musical journey, offering a much deeper level of customization compared to existing AI playlist options.

This evolution from previous AI playlist tools enables more specific instructions, such as requesting music from top artists over the last five years or compiling tracks for a workout with a specific energy arc. The playlists will also offer contextual information about why certain recommendations are made and provide starter prompts to assist users in getting started.