Home / Technology / Spotify Embraces HLS for Wider Video Podcast Reach
Spotify Embraces HLS for Wider Video Podcast Reach
15 May
Summary
- Spotify is adopting Apple's HLS technology for video podcasts.
- HLS allows for dynamic ad insertion and switching between audio/video.
- New API opens Spotify distribution to more hosting platforms.
Spotify has announced its podcasting platforms, Spotify for Creators and Megaphone, will adopt Apple's HTTP Live Streaming (HLS) technology. This transition, occurring sometime after February 2026, allows video podcasts previously exclusive to Spotify to be distributed through Apple's Podcasts app.
HLS offers significant benefits for video podcasts, including the ability to seamlessly switch between video and audio-only streams. It also facilitates offline downloads, a convenience for listeners. A critical advantage for creators is HLS's support for dynamic ad insertion, enhancing monetization opportunities.
While HLS is proprietary Apple technology, its widespread adoption by companies like Microsoft and Google can simplify cross-platform compatibility. Spotify has not provided an official timeline for HLS implementation but will continue to offer audio-only RSS feeds for unsupported apps. Additionally, Spotify is broadening access to its platform via a new Distribution API, now supported by major hosting providers like Audioboom and Libsyn.
