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Sony Fights AI Art Theft With AI
18 Mar
Summary
- Sony developed "Protective AI" to combat copyright infringement.
- The AI was trained using Studio Ghibli data to prevent plagiarism.
- The technology aims to ensure fair compensation for original creators.

Sony's AI division has reportedly developed a new technology named "Protective AI" to combat the proliferation of copyright-infringing AI-generated content. This initiative aims to fight digital plagiarism across various media, including videos and music.
Uniquely, Protective AI was trained using data from the renowned Studio Ghibli animation studio. The strategy is to equip the AI with the ability to recognize and prevent the generation of content that mimics protected styles, effectively employing a 'fighting fire with fire' approach.
While still in research and development, Protective AI also intends to create a system that provides fair compensation to original creators and rights holders. The precise mechanisms for this compensation are yet to be fully defined by Sony.
The development addresses concerns over the widespread and often unauthorized use of AI-generated content, which has become a pervasive issue on the internet, with styles like Studio Ghibli frequently replicated.




