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Sony Dumps QLED for Vivid RGB TVs
27 May
Summary
- Sony replaces QLED with "True RGB" technology for enhanced color.
- New RGB TVs offer cinema-accurate colors, potentially very vivid.
- Bravia 9 II boasts 4,000-nit peak brightness and advanced features.
Sony is shifting its premium television strategy, abandoning QLED technology in favor of its new "True RGB" Bravia models, exemplified by the Bravia 9 II and Bravia 7 II. This new technology uses miniature red, green, and blue diodes, similar to mini LED but with enhanced color capabilities, promising twice the color volume over previous QLED flagships.
The Bravia 9 II stands out with a claimed 4,000-nit peak brightness, an antireflection filter, and superior off-axis viewing, maintaining picture quality even at wide angles. While the RGB technology aims for cinema accuracy, early reviews suggest the vivid picture settings can produce hyper-realistic colors that may appear over-saturated in some content, requiring users to utilize standard or "My Cinema" modes for a more intended viewing experience.
These new RGB Bravias run on Google TV and offer Bravia Gallery for art display, with optional real-wood frames available. Pricing for the Bravia 7 II starts at $1,600 for a 50-inch model, while the premium Bravia 9 II begins at $3,600 for a 65-inch set, with larger or more advanced models reaching significantly higher prices. Availability is expected from mid-to-late June 2026, with some models potentially arriving sooner.
