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Sony's Bravia 7 II: RGB Tech Redefines TV Picture
17 Jun
Summary
- Sony's Bravia 7 II features 'True RGB' backlight for enhanced picture quality.
- Priced from $1,600, it offers a glimpse of flagship tech at a lower cost.
- HDR performance is strong, but SDR brightness is conservative for accuracy.
The 2026 TV landscape is being reshaped by advancements like Sony's "True RGB" technology, featured in the new Bravia 7 II. This innovation promises enhanced color expression and brightness through independently controlled LEDs.
The Bravia 7 II is priced starting at $1,600 for a 50-inch model, offering a significant cost saving compared to the flagship Bravia 9 II, though it does omit some premium features.
Lab tests reveal strong HDR performance, with peak brightness reaching 2,077 nits, though its SDR brightness is intentionally conservative at 100 nits to prioritize color accuracy, a characteristic of Sony's professional modes.
Gaming on the Bravia 7 II sees input lag reduced to 10.4ms, with HDMI 2.1 ports supporting 120Hz refresh rates and VRR for PS5 compatibility.
While its overall performance is impressive, the $1,600 starting price brings it close to OLED competitor pricing. Its color accuracy, measured at a Delta-E of 4.79, is also noted as slightly below some rivals.
