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Sonos Rebuilds Credibility with Amp Multi Launch
28 Jan
Summary
- Sonos introduces the Amp Multi, a pro-grade device for installers.
- The Amp Multi supports four audio zones with advanced calibration.
- This launch signals Sonos's return to an audio-first strategy.
Sonos has unveiled the Amp Multi, a specialized audio device not intended for direct consumer purchase. This professional-grade hardware is designed for A/V installers, offering control over four audio zones with advanced calibration features. The 8-channel Amp Multi includes a 2U rack mount, making it suitable for custom installations.
The introduction of the Amp Multi marks a significant shift for Sonos, indicating a renewed focus on its core audio expertise. This move follows a challenging period, including the widely criticized relaunch of the Sonos app in mid-2024, which suffered from bugs and missing features. The company also faced lukewarm reception for its Ace wireless headphones.
Under new leadership, Sonos has been working to regain customer trust. The Amp Multi's launch suggests a strategic pivot back to its heritage as an audio-centric company. This professional-market device precedes what is hoped to be future consumer-focused products that align with this audio-first approach.
