Home / Technology / AI Replaces Human Polls With Digital Twins
AI Replaces Human Polls With Digital Twins
8 Mar
Summary
- Simile uses AI agents trained on interviews to mimic human behavior.
- The company secured $100 million in venture capital funding.
- CVS plans to query 100,000 simulated people for product insights.
Simile, a startup, is developing AI agents designed to predict human behavior at scale, potentially replacing traditional opinion polling. The company recently received $100 million in venture capital funding. These AI agents are trained on chat-style interviews and augmented with actual behavioral and consumer data to create "digital twins" of people.
Market researchers can interact with these simulated individuals to derive insights, with customers allowed to "ask infinite questions." This approach draws inspiration from The Sims, a life simulation video game. CVS is already utilizing Simile's technology, with plans to scale up to 100,000 simulated people for feedback on store layouts and new product designs.
Simile also partners with Gallup to simulate policy question responses. The platform promises transparent, replicable, and empirically validated model decisions against real-world sentiment, offering a new frontier in understanding consumer and public opinion.
