What is Samsung's Project Luna?

Project Luna is a conceptual robot and smart speaker hybrid that Samsung debuted at Milan Design Week 2026, featuring a rotating screen.

What are the features of Project Luna?

Project Luna has a circular head with a screen that rotates to face the user, and it can interact with smartphones, play music, answer questions, and control lighting.

Will Samsung release Project Luna as a product?

Project Luna is intended as inspiration for future products rather than a device that will be available for purchase in its current form.

Home / Technology / Samsung's Robot Speaker Rotates to Meet You

Samsung's Robot Speaker Rotates to Meet You

20 Apr

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Summary

Samsung debuted Project Luna, a robot-smart speaker hybrid.
The concept features a rotating circular head with a screen.
Project Luna serves as inspiration for future Samsung products.

Samsung's Robot Speaker Rotates to Meet You

Samsung introduced Project Luna, a novel concept blending a robot with a smart speaker, at Milan Design Week 2026. This prototype boasts a circular head equipped with a screen capable of rotating to optimize its orientation towards the user or specific tasks. Examples demonstrated Luna interacting with smartphones, playing music with a unique interface, and offering voice and on-screen responses, along with controlling ambient lighting.

The concept also illustrated Luna's potential for personalized assistance, such as suggesting meal options and displaying related nutritional information. While not a fully realized AI assistant like Bixby or Gemini, Project Luna represents Samsung's vision for future design language and user experiences. This concept is intended to inspire future products, akin to early foldable phone concepts that preceded actual market releases.