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Samsung Kicks Off CES with Sunday Night Spectacle
1 Jan
Summary
- Samsung's press conference moved to Sunday night before CES officially begins.
- New AI-driven customer experiences are a central focus for Samsung's new year.
- The company will unveil a new line of Neo QLED TVs and smart appliances.
Samsung is leading the charge at CES this year, commencing the event with a press conference on Sunday, January 4th, a shift from its traditional Monday schedule. The Korean tech giant will broadcast live from the Wynn Hotel in Las Vegas at 10 PM Eastern Time.
TM Roh, CEO of Samsung's Device eXperience Division, is set to deliver the keynote, focusing on the company's strategic direction for the upcoming year. Central to this vision will be the introduction of novel AI-driven customer experiences. The presentation will also feature insights from leaders of the Visual Display and Digital Appliances businesses.
Further announcements leading up to CES include Samsung's entry into the burgeoning Neo QLED TV market, with screen sizes ranging from 55 to 115 inches. Additionally, the company is set to launch a new suite of smart appliances powered by 'SmartThings AI Living,' promising enhanced integration and intelligence.
