Galaxy S26: What Samsung Needs to Do Next

Samsung's first Galaxy Unpacked event of 2026 is scheduled for February 25 in San Francisco. This event will likely unveil the highly anticipated Galaxy S26 series. Consumers are eager for Samsung to address several key areas to ensure the new lineup stands out.

Central to user expectations is achieving true feature parity across all S26 models. While the current S series offers similar core experiences, distinct hardware differences, particularly in camera systems, are noted. A more balanced approach, where size and price are primary differentiators, is desired.

Beyond feature parity, a significant leap in camera technology is hoped for, moving beyond mere specification bumps. Users also desire the return of truly secure face unlock, comparable to industry-leading facial recognition systems.

Future-proofing the S26 is another major concern, with calls for increased RAM and storage options. Given Samsung's seven-year upgrade commitment, more robust base specifications would enhance long-term usability.

Finally, there's a strong desire for bolder design choices and polished details. This includes potentially unique form factors, enhanced on-device AI capabilities, improved screen coatings across all models, and expanded S Pen support, making the S26 series a more compelling offering.