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Samsung Doubles Down on Google AI for 800M Devices
5 Jan
Summary
- Samsung aims to double AI-powered mobile devices to 800 million by 2026.
- A global memory chip shortage pressures Samsung's smartphone margins.
- Samsung expects foldable phones to become mainstream in 2-3 years.
Samsung Electronics is significantly expanding its integration of Google's Gemini AI into its mobile devices. The company plans to double the number of products equipped with these AI features to 800 million by 2026, aiming to enhance its market position. This move supports Google in its AI race against competitors like OpenAI.
This ambitious AI strategy is part of Samsung's broader effort to regain smartphone market leadership from Apple and counter growing competition from Chinese brands across various product lines. The firm intends to deploy AI across all products, functions, and services swiftly.
However, Samsung faces headwinds from a global memory chip shortage, which is impacting its smartphone business profitability. This scarcity also affects other consumer electronics, potentially leading to price increases. The company also sees slower-than-expected growth in the foldable phone market but expects it to become mainstream within three years.
