What is Samsung using generative AI for in its marketing?

Samsung is using generative AI to create and edit social media videos, promoting smartphone camera features and home appliances.

What are the signs of AI use in Samsung's promotional videos?

Subtle visual anomalies, such as unnaturally weighted objects or shifting road surfaces, can indicate AI assistance in the videos.

Are social media platforms consistently labeling AI-generated content from Samsung?

No, platforms like YouTube and Instagram have not consistently applied their own AI labels to Samsung's AI-assisted videos, despite industry standards.

Home / Technology / Samsung's AI Ads Blur Reality

Samsung's AI Ads Blur Reality

17 Feb

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Summary

Samsung is increasingly using generative AI in social media marketing.
AI-generated videos promote camera features with subtle visual anomalies.
The company's AI disclosures are inconsistent across platforms.

Samsung is significantly increasing its use of generative artificial intelligence across its social media platforms. Several recent videos posted on YouTube, Instagram, and TikTok were produced or modified using AI, including a teaser for the anticipated Galaxy S26 series. This video, intended to highlight low-light video performance, exhibits subtle artificialities like shifting cobblestones and unnatural-looking objects.

These AI-assisted promotional clips, which question 'Can your phone do that?', often feature AI disclosures. However, the transparency varies, with platforms like YouTube and Instagram not applying their own AI labels to Samsung's content, despite industry-wide adoption of authenticity standards. This follows past instances where Samsung's marketing materials have been criticized for potentially misrepresenting smartphone camera capabilities.

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