Roomba's Uncertain Future as iRobot Battles to Stay Relevant

As of November 15, 2025, the future of the Roomba robot vacuum brand is in question. Once the dominant player in the market, Roomba is now facing stiff competition from other brands, and its parent company, iRobot, is struggling to maintain its foothold.

The article reveals that in 2024, iRobot's pending acquisition by Amazon fell through, and the company has been on a downward trajectory ever since. In a surprising move, iRobot overhauled the Roomba lineup in March 2025, deviating from its usual release schedule, which typically sees the biggest Roombas launched in August. This was likely a last-ditch effort to keep the company afloat after struggling to turn a profit in 2024.

However, the newest wave of Roombas has failed to capture the same level of innovation and ingenuity that made their predecessors stand out. As someone who tests robot vacuums for a living, the author has been saying for a year now that Roombas are struggling to stay relevant in a market flooded with smarter, stronger, and more fairly-priced options from competitors like Roborock and Shark.

Despite the surprising affordability of the 2025 Roomba models, the author advises readers to wait for Black Friday deals rather than paying full price. Fortunately, most of the best Roombas have been on sale since October Prime Day and are likely to drop even further in price this Black Friday season.

As the Roomba legacy continues to be on the market, the question remains: "Which Roomba is the best?" The author has tested nearly every Roomba released since 2019 and regularly updates their guide as they evaluate the 2025 models.