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Roku Price Hikes: AI RAMageddon Strikes Streaming
25 Jul
Summary
- Roku increases prices on popular streaming players by up to $50.
- Roku Ultra and Streambar SE prices rise from $100 to $150.
- AI-influenced RAMageddon is suggested as a cause for price hikes.
Roku has enacted substantial price increases across its streaming player lineup. The company's flagship devices, the Roku Ultra and Streambar SE, will see their prices rise from $100 to $150. Additionally, the popular Roku Streaming Stick 4K is now priced at $80, marking a 60% increase. These adjustments follow similar price hikes by Apple for its Apple TV 4K.
Industry reports suggest that the global memory-chip supply shortage, exacerbated by the demands of AI tools and referred to as RAMageddon, is the primary driver behind these increased costs. This shortage is impacting a wide range of electronic devices, including laptops and phones. As the most popular streaming platform, with approximately 100 million households, Roku's pricing changes could influence consumer choices in the competitive streaming market.
