Roblox Lets AI Build Your Next Game

Roblox introduced "Build," a groundbreaking feature allowing users to create games on their mobile devices solely through text prompts, powered by AI. This innovation means individuals can now generate a basic game, such as a "cozy adventure," simply by describing it, without needing any coding skills. The AI handles elements like gameplay mechanics, environment, characters, and sound, utilizing both open-source and proprietary models.

Despite industry advancements by tech giants, AI-powered game generation raises concerns about potential low-quality and repetitive content flooding platforms. To counter this, Roblox will implement a ranking system prioritizing games with high player retention, ensuring that less engaging AI-generated titles are not prominently featured.

The "Build" feature will undergo public alpha testing starting July 28, initially available to verified users aged nine and older in New Zealand. Those aged 16 and above will have the ability to publish their creations globally. Roblox is also developing AI agents for playtesting and analytics, alongside advanced AI models for generating 3D assets and entire playable scenes from text prompts.

These AI initiatives underscore Roblox's significant investment in artificial intelligence for enhancing game creation. The company aims to accelerate creation across all experience levels, from beginners to seasoned developers. This announcement follows Roblox's decision to discontinue its avatar-based video calling feature, "Roblox Connect."