Home / Technology / Iron Man Stars in Snap's New AR Glasses Ad
Iron Man Stars in Snap's New AR Glasses Ad
21 Oct
Summary
- Robert Downey Jr. is the new brand ambassador for Snap's AR glasses.
- Downey will serve as Specs' 'Chief Customer Experience Officer'.
- Snap's AR glasses are priced at $2,195 and available for pre-order.
Snap has appointed Robert Downey Jr., famous for his role as Iron Man, as the new brand ambassador for its augmented reality glasses, Specs. Downey will act as the 'Chief Customer Experience Officer' for the product.
Several promotional videos feature Downey demonstrating the glasses' functionalities. These include applications like receiving assistance with artistic endeavors and viewing private entertainment content. In a notable segment, Downey discards a box labeled 'AI glasses,' a subtle jab at Meta's competing smart glasses.
Downey is set to collaborate with the Specs team on exploring how augmented reality can enhance daily life and professional fields, such as medicine and engineering. He stated his conviction in the product after a brief trial, calling it revolutionary.
Snap is also engaging other notable figures like musician Imogen Heap and NBA star Jimmy Butler to promote the Specs. The augmented reality glasses are slated for release in the fall with a price tag of $2,195 and are currently available for pre-order.
