Home / Technology / Rivian R2: Smaller, Cheaper, Smarter EV
Rivian R2: Smaller, Cheaper, Smarter EV
7 Sep
Summary
- The R2 offers dual glove boxes and a retractable rear glass for easier cargo.
- Pricing for the R2 starts around $45,000, significantly less than the R1S.
- Manufacturing for the R2 is planned for a plant near Atlanta, opening in 2028.
Rivian, known for its luxury electric SUVs like the R1S, is now targeting the broader market with its new R2 model. This smaller, more affordable SUV addresses many of the R1S's perceived shortcomings, incorporating features such as dual glove boxes and a retractable rear window for improved cargo capacity. Pricing for the R2 is expected to start at approximately $45,000 for less expensive versions available next year, a significant reduction from the R1S's starting price near $80,000.
The R2 aims for wider appeal with its more accessible price point and practical enhancements. While the Launch Edition is currently priced around $58,000, Rivian's improved manufacturing and supplier relationships have enabled cost reductions. The company plans to produce the R2 at a new facility near Atlanta, scheduled to open in 2028, with potential for European market sales. Despite some software interface quirks and limitations like the absence of Apple CarPlay/Android Auto, the R2 promises advanced features and competitive range.
