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Razer's Holographic AI Companion Debuts at CES 2026
9 Jan
Summary
- Razer's Project Ava now features a physical holographic display.
- New personas include e-girl Kira, masculine Zane, and Faker.
- Reservations open now for $20, with shipments in H2 2026.

At CES 2026, Razer unveiled a significant upgrade to its Project Ava, transforming the digital assistant into a tangible holographic companion. This innovative device projects a 5.5-inch animated avatar from a sleek tube, requiring a USB-C connection for power and data. Integrated far-field microphones, a speaker, and an HD camera enable interactive experiences.
Beyond the original 'Ava,' Razer introduced new personas like the vibrant Kira, the edgy Zane, and avatars inspired by Japanese businesswoman Saori Araki and esports legend Faker. These companions can offer reminders, answer questions, comment on outfits, and provide in-game advice. Privacy features such as mic muting and a planned physical camera shutter are included.
While currently utilizing X AI's Grok, Project Ava is designed as an open-source platform supporting models like Gemini and ChatGPT. Razer aims to allow user-created avatars and specialized AI companions, like real-time League of Legends coaching from Faker's avatar. Reservations are available now for a $20 deposit, with full pricing estimated around $200 and shipments slated for the second half of 2026.




