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RAM Prices Plummet: Is the AI Memory Bubble Bursting?
4 Apr
Summary
- AI data centers drove up RAM and storage prices significantly.
- RAM kit prices are now falling in Europe, the US, and China.
- Consumers should wait for prices to reach pre-crisis affordability.

The personal computer hardware market has experienced significant price inflation for memory and storage components. This surge was largely attributed to the immense demand from AI data centers, which absorbed available RAM kits. Major memory manufacturers shifted their focus away from consumer markets to prioritize AI infrastructure needs.
Recently, however, a notable trend reversal has begun. Prices for RAM kits are observing a decline across retailers in Europe, the United States, and China. This shift is influenced by reduced consumer buying due to unaffordability and technological advancements like Google's TurboQuant compression method, which lessens DRAM requirements for AI applications.
Despite these price drops, consumers are cautioned against immediate upgrades. Historically affordable RAM kit prices have quadrupled, with examples showing a 32GB kit costing significantly more than its original price. Purchasing now could inadvertently establish a new, higher price benchmark for memory. A return to pre-crisis, sensible pricing for both DDR4 and DDR5 kits is anticipated, contingent on the gradual subsiding of the AI bubble.