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Polaroid Go Gen 3: Analog Summer in Your Pocket
3 Jun
Summary
- Polaroid launched the Go Generation 3, its smallest instant analog camera.
- The camera targets Gen Z with an 'analog summer' lifestyle.
- Go Generation 3 offers enhanced flash, better selfies, and new colors.
Polaroid has launched the Go Generation 3, positioning it as the "world's smallest instant analog camera." This new model is designed to support an "analog summer" trend, encouraging younger generations to disconnect from their phones and engage more with the physical world.
The Go Generation 3 features an upgraded optical system with a more powerful flash suitable for low-light conditions. It also boasts improved contrast, reduced glare, and enhanced capabilities for close-up selfies, building on features like a selfie mirror and self-timer from its predecessor.
Available in five new colors: light blue, purple, teal, black, and white, the Go Generation 3 is priced at $90. Polaroid Go film costs $22 for a double pack. The camera is now available on Polaroid.com and will be at select retailers from June 16, 2026.
