Platform Targets Re-uploaded Shorts

The company has announced a strategic shift to combat content duplication on its Shorts feature. It will significantly reduce the visibility of Shorts that are re-uploaded without substantial modifications, signaling a stronger commitment to original content creation.

This initiative mirrors promises made by Instagram, which also aimed to curb unoriginal content. However, despite these assurances, the phenomenon known as 'clipping' continues to thrive. Anonymous accounts are reportedly flooding social media feeds through this practice, raising concerns about content authenticity and creator recognition.