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Pixel Prices Soar Due to RAM Shortage
26 Jul
Summary
- Pixel phones will face price adjustments soon.
- RAM prices have surged sixfold in approximately a year.
- Smartphone prices may rise 3-8% in 2026.
Google's upcoming Pixel phones, including the Pixel 11, are slated for price increases due to escalating RAM costs. Shakil Barkat, VP of Devices and Services, indicated these "adjustments" are driven by supply realities and a sixfold jump in memory prices over the past year.
These price hikes will also affect currently available Pixel models. This situation mirrors broader industry trends, with IDC forecasting smartphone prices to rise between 3% and 8% in 2026.
Other major companies are already implementing similar measures. Samsung increased prices for several high-end models in April 2026, and Motorola saw significant price jumps on some devices. Industry figures advise consumers to purchase smartphones sooner rather than later to mitigate future cost increases.
