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Dunn's Pie App Builds Digital Homes for Social Groups
26 Aug
Summary
- Pie app introduces new 'Community Homes' for permanent social groups.
- Feature aims to foster real-world connections beyond single events.
- Update targets younger users seeking deeper connections post-online socializing.
Bonobos founder Andy Dunn's social app, Pie, has introduced a new 'Community Homes' feature designed to foster deeper, real-world connections. This update allows users to establish persistent digital spaces for their social groups, serving as an alternative to ephemeral group chats and event-specific communications.
Launched originally as an events app, Pie now emphasizes community building, with events becoming a natural outcome of established connections. The new feature offers group feeds, management tools, and event planning resources, encouraging relationship building beyond single meetups.
This evolution aligns with a growing trend among younger individuals to use digital tools for tangible, real-world interactions. Pie's co-founder Nadya Okamoto likens the app's potential to the original promise of social media, focusing on connection without the toxicity.
The company has previously adjusted its platform, for instance, by modifying its activity feed to highlight known attendees, which increased user engagement from two to ten minutes. A recent 'favorites' feature also allows users to enhance their public profiles with interests.
