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Pebble Founder's New Venture: Not a Startup!
13 Jan
Summary
- Pebble founder aims for sustainable profitability, not typical startup growth.
- New Core Devices venture focuses on companion watches and an AI smart ring.
- Lessons from Pebble's past inform a more focused, direct-to-consumer approach.
The founder of the original Pebble smartwatch company has launched a new enterprise named Core Devices, explicitly stating it is "not a startup." The company is structured for sustainable profitability and long-term operation, distinguishing itself from typical new ventures.
This new endeavor introduces the Pebble Time 2 smartwatch, Pebble Round 2, and the Index 01 AI smart ring. Migicovsky, drawing from lessons learned with Pebble's sale to Fitbit in 2016, emphasizes a focused product vision and a direct-to-consumer sales model with a smaller team.
Pebble OS, now open-sourced by Google, is foundational to the new devices. Core Devices has already secured 25,000 pre-orders for its smartwatches and 5,000 for its AI ring, indicating strong initial consumer interest.
